Journal of Jishou University(Social Sciences) ›› 2010, Vol. 31 ›› Issue (5): 103-107.

• Management science • Previous Articles     Next Articles

Image Positioning of Red Tourism and Resources Development of Red Celebrities in Hunan

  

  1. (Department of Business Administration,Hunan University of Finance and Economics,Changsha,Hunan 410205,China)
  • Online:2010-09-15 Published:2012-03-16

Abstract: As the main source of modern Chinese revolution and the cradle of early Chinese Communists,Hunan province cultivated a group of most famous red celebrities in Chinese modern history—a group of Hunan revolutionists,and received the reputation of “cradle of revolution,hometown of leaders”.Red celebrity resources are important foundation for the development of Hunan red tourism.At present,the resources have been developed effectively,but there are also some problems such as low degree of resources integration,low development benefit,narrow development vision and unitary development model.Therefore,cultivating excellent tourism products,clarifying market positioning,strengthening resource integration,enhancing regional cooperation and updating display mode are the key to further promoting the healthy,orderly and harmonious development of red tourism in Hunan.

Key words: red tourism, Hunan red celebrities, tourism resources development

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