Abstract: The harmonious and orderly operation of a political system depends on the effective construction of the transmission mechanism and a benign interaction between the audience and the communicator.However, the absence of audience participation or indifferent participation is still a common phenomenon under current political situation.To solve this problem, it is helpful to analyze the external variable factors and the internal “psychology-behavior” logic so as to find the root of the problem and realize new exploration.

Key words: political communication, audience participation, absence