The Influence Path of Public Environmental Risk Perception on Behavior Choice

doi:10.13438/j.cnki.jdxb.2019.04.013

Abstract

Abstract: Theories on risk society amplification framework,social representation have become the mainstream in the study of social risk perception.However,the influence path of risk perception on behavior choice is still a mystery.This study,based on the above theory and through the data analysis of "2017 Urbanization and New Immigrants Survey",builds a multidimensional model of the path of environmental risk perception on the behavior choice,finding that risk perception has different effects on the use of new media,community environmentalefficacy,social participation and political participation.At the same time,these four variables also affect the public choice of environmental behavior.In the path of the influence of environmental risk perception on behavior choice,the use of new media,the sense of environmental efficacy and political participation have played different mediating effects,enlarging or narrowing the effects respectively.Therefore,through effective integration with new media,the government can enhance the public's political participation,and improve their satisfaction with the environment which can guide the public to judge rationally and act responsibly in the evironment.

Key words: environmental risk perception, behavior choice, multi-mediation, community environmental efficacy

WANG Xiaonan. The Influence Path of Public Environmental Risk Perception on Behavior Choice[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2019.04.013.

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