Influence of Housework Time Allocation on the Purchase Intention of Products to Improve Housework Efficiency

doi:10.13438/j.cnki.jdxb.2018.04.013

Abstract

Abstract: Just like economic resources allocation,the allocation of time resources will restrict the consumer utility level and affect consumer behavior.Housework time allocation is a concrete manifestation of consumer time allocation.Faced with the decision making of purchase of products to improve housework efficiency,family members who play different roles will make different considerations,andthe imbalance of housework time allocation will affect household consumption decision.Analysis results show that based on value mechanism and compensation mechanism,the more imbalanced the housework time collocation is between family members,the more likely the family is to purchase products to improve housework efficiency.

Key words: housework time, purchase intention, compensation mechanism, value mechanism

JIANG Haina,FU Guoqun. Influence of Housework Time Allocation on the Purchase Intention of Products to Improve Housework Efficiency[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2018.04.013.

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