Abstract: Digitization is a powerful driver of datamation,and digital revolution has bred data revolution.With the coming of big data age,data mining aiming at personalized demand,customization aiming at commodity differentiation,and personalized delivery and services aiming at the needs of commodity differentiation have been growing fast.Manufacturing enterprises have begun to get rid of the dilemma of “economies of scale” and “differentiated demand”,and employed the method of large-scale customization and flexible production.Differentiation strategy,instead of cost leader strategy,has become the primary choice of enterprises.

Key words: digitization；datamation；commodity differentiation, economies of scale