Abstract: Anthropology studies man and culture.Culture is transmitted in a humanistic world composed of man and culture.Man is an important link and carrier in the process of cultural transmission which is the main way of cultural representation,and man’s mental presentation,as well as the meaning it indicates,changes constantly,bringing about the change of public representation externalized from mental representation.These changes and constants in the process of cultural transmission can be governed by cultural representation,so it is possible to comprehend the transmission and changes from the perspective of cultural representation in a realistic social context in which network communication technology and new media are highly developed.

Key words: cultural transmission, cultural representation, public representation, mental representation