Journal of Jishou University(Social Sciences)

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Stigmatized Feeling in Digital Association:the Embodied-Cognition Communication Theory of Network Tourette

CHEN Wenmin   

  1. (College of Literature and Journalism,Jishou University,Jishou 416000,Hunan China)
  • Online:2017-01-01 Published:2017-01-16

Abstract: Network tourette is a minor,yet extreme network dialect in network communication.To adapt itself to the communication in a new scene,it has its own variation and revising intention,which is characterized by publicity,dynamicity,and visuality.With a humiliation intention of male discourse and through an associationmechanism,network tourette creates a dimensionality reduction to the other side of communication,and exerts a stigmatized feeling.Some network tourettes,with anti-language and anti-society intention and deep power relation behind it,damage the traditional conversational principle and the rationality of public communication,increase social alienation,and weaken political identity.Therefore,it is important to give importance to the research of tourette-circumvention,so that we can guide the marginal culture and govern network properly.

Key words: digital association, network tourette, stigmatized feeling, anti-language, embodied-cognition communication

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