An Empirical Study on the Impact of Tourists’ Environmental Attitude on Their Environmental Behaviors——A Case Study in Wulingyuan Scenic Spot of Zhangjiajie，the World Natural Heritage Site

doi:10.13438/j.cnki.jdxb.2016.05.015

Abstract

Abstract: An empirical study in Wulingyuan scenic spot，the world natural heritage site，shows that tourists’ environmental attitude has apparent impact on their environmental behaviors.The tourists’ environmental knowledge has a positive impact on their environmental behaviors.The more environmental knowledge they have，the more positive their environmental behaviors are.The tourists’ environmental trust also has a positive impact.The considerate safety facilities inside the scenic spots and the matching safety measures can increase the tourists’ sense of safety in the travel destination，and improve their environmental behaviors.On the other hand，the tourists’ environmental expectation to travel destination has a negative impact on their environmental behaviors.For this，misleading promotion should not be carried out to increase the tourists’ expectation，otherwise it may lead to negative environmental behaviors from the tourists venting their resentment.No apparent relevance is found between tourists’ environmental ethics and their environmental behaviors，so the constraints on tourists’ environmental behaviors are applicable to people with different ethics.

Key words: tourist, world natural heritage site, environmental attitude, environmental behavior, exploratory factor analysis, correlation analysis

HUANG Wei，MENG Fei，XU Yueming. An Empirical Study on the Impact of Tourists’ Environmental Attitude on Their Environmental Behaviors——A Case Study in Wulingyuan Scenic Spot of Zhangjiajie，the World Natural Heritage Site[J]. Journal of Jishou University（Social Sciences）, DOI: 10.13438/j.cnki.jdxb.2016.05.015.

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