数字传播时代乡村文化IP打造:逻辑、模式与路径——以贵州省黔东南苗族侗族自治州“村超”为例
杨逐原
Developing Rural Cultural IP in the Era of Digital Communication:Logic,Models,and Pathways—A Case Study of the "Village Super League" (Cun Chao),Guizhou Province
YANG Zhuyuan
吉首大学学报(社会科学版)
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2026, (3): 137
-147
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DOI: 10.13438/j.cnki.jdxb.2026.03.013