事件塑造旅游目的地品牌个性的机理——基于“张家界现象”的案例研究
陈跃, 佘高波
Research on the Mechanism of Event Marketing in Building Tourism Destination Brand Personality:A Case Study in Zhangjiajie City
CHEN Yue, SHE Gao-Bo
吉首大学学报(社会科学版)
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2015, (2): 72
-80
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DOI: 10.13438/j.cnki.jdxb.2015.02.012