Abstract:

The genre-based narration of Chinese online literature has emerged under the highly market-driven logic of digital platforms.Although literary categorization has historical roots in traditional Chinese literary theory,contemporary platforms institutionalize it through genre-specific columns,content tagging,and ranking mechanisms,thereby reinforcing distinct narrative patterns within defined genres.The proliferation and refinement of these genres are direct outcomes of market-validated platform categorization.Online literary creation is by nature an ongoing,open-ended process,continuously co-shaped by platform algorithms and reader feedback,which further entrenches genre conventions.However,the prolonged stability of these conventions has led to aesthetic fatigue,prompting a self-initiated narrative shift in works originally oriented toward delivering "shuanggan" (爽感,a reader-centric sense of pleasurable excitement).Through adaptive strategies—including the recalibration of "shuang points" (爽点,gratification triggers) and the functional evolution of the "golden finger" (jīnshǒuzhǐ,金手指,a narrative device granting protagonists extraordinary advantages)—genre-based narration has transcended established templates,fostering innovation under the logic of shuanggan.As the online literature industry matures,the widespread cross-media adaptation of works and IPs has incentivized narrative forms that actively accommodate transmedia production requirements.Driven by diverse formats such as television dramas,online games,and script-based immersive experiences,genre writing increasingly prioritizes script-friendly adaptation,systemic coherence,and visual adaptability.This transformation not only reshapes the content and form of online literature but also deepens its embeddedness as a cultural commodity within industrial chains,marking an evolutionary shift from platform-driven genre formation to industry-coordinated narrative production.

Key words: online literature, genre-based narration, "golden finger" (jīnshǒuzhǐ), cross-media adaptation, IP development, narrative evolution, "shuanggan", reader